Category: MSP SEO

You should audit your MSP site at least once a year. An audit means gathering technical and content-related data on the site using various tools to evaluate its health and improve performance. https://youtu.be/f4bImCzcVQg Why You Should Audit Your Site Identify the Site Structure and Optimize It A simple, logical site structure not only helps visitors navigate the site better but also helps the Google bot to crawl your website and understand it better. A good site structure should make it easy to navigate the site and get to the content you want in not more than three or four clicks from the home page. It should also include having simple descriptive URLs. Find and Fix Technical Errors Technical errors can make it harder or even impossible for important pages of your site to be indexed in Google in order to get search engine visibility. Technical errors include having URLs on your site that do not exist, redirecting URLs to the wrong page, and identifying important pages as not to be crawled by the Google bot, although you want search engine visibility for these pages. Maximize Online Visibility from Existing Content After content has been on the site for some time, its performance can be evaluated using data points such as the keywords it is ranking, how much of time a visitor spends on that page, and how many times visitors visited that page. These data points can be used to either refresh or rewrite pages to further boost their online visibility and user experience. Identify Opportunities for Creating New Content to Increase Visibility An audit provides a bird’s-eye view of all the pages on the site. With such a comprehensive insight into all of the content on the site, you can make good educator judgments on what additional content should be built to increase online visibility and user experience of your website. Different Methods of Performing an Audit These are the methods of performing an audit in the order of basic, straightforward to more advanced and comprehensive. Use Google Search Console The basic, straightforward way to audit a site is to use Google Search Console. Every MSP site should be connected to this free tool provided by Google. The advantage of Google Search Console is that it is free, easy to get data, and you get data directly from Google as it sees your site. The downside is that the data is not comprehensive Ultimate MSP Advantage: Complimentary Personalized SEO Plan to Conquer Google Searches in Your City Get FREE Blueprint Use Tools Such as Ahrefs and SEMrush To take your audit a step further, use tools provided by Ahrefs or Semrush. The advantage of these tools are that they automatically categorize the data in a somewhat user-friendly, actionable manner. The downside is that you are not able to look at the data in a detailed page-by-page manner. Do a crawl using Screaming Frog To get deep into the weeds and do a comprehensive audit, use a tool such as Screaming Frog. This tool crawls each page on the site, similar to what the Google bot does, and gives you a ton of data about every page. The advantage of using Screaming Frog is that you get a lot of data for every page so that you can do a detailed comprehensive audit on a page-by-page basis. The downside is that it can get overwhelming to look at all of this data and make sense of it. Our Proprietary Comprehensive Method We combine the data from Screaming Frog, Ahrefs, Google Analytics, and Search Console to take the entire audit process to the next level. We have built a proprietary process that allows us to examine all of this data for every page to make precise technical and content decisions. The advantage of this method is that we not only get the detailed Screaming Frog data for every page, but we also combine this with other data sources to get a very comprehensive full data set for every page. Working with all of this data can get daunting, but we have a systemized process where we categorize pages and follow our internal SOPs to make sense of the data. To come up with actionable, technical, and content actions for each and every page. Conclusion Conducting a thorough audit of your MSP site is essential for maintaining its health and optimizing its performance. By identifying and fixing technical errors, optimizing site structure, and maximizing the visibility, you can ensure that your site remains competitive and effective.  

If your MSP website experiences a significant drop in organic search traffic do not panic. Analyze the data to identify the pages and/or search queries that contributed most to the decline to investigate the cause. https://youtu.be/HkR0h5Be2Mk Identifying the Drop Evaluating a drastic drop begins with getting access to good search traffic data. Your MSP site’s best organic search traffic data source is Google Search Console (GSC). A free tool by Google that you can connect to a site. The GSC report of clicks over time can be used to observe any dramatic drops in organic traffic. The significant decline in traffic shown in the graph above illustrates the type of drop I’m referring to. Ultimate MSP Advantage: Complimentary Personalized SEO Plan to Conquer Google Searches in Your City Get FREE Blueprint Setup to Evaluate the Reason for the Drop To evaluate the reason for the drop, setup this report using the date compare filter to compare data for the same time period before and after the drop. Export this data into Google Sheets and analyze. Evaluating the Reason for the Drop The data in Google Sheet will give you a side-by-side comparison of the data before and after the drop on a page-by-page basis and on a query-by-query basis. You can add additional columns to calculate the difference in clicks and impressions for each page and query. Then, sort the pages and queries to identify those that lost the most clicks and impressions. Armed with this information, you can delve deeper into the data to pinpoint the specific factors that likely contributed to the decline in performance.