When a visitor arrives at your MSP landing page, you have just three seconds to capture their attention before they click away to another website. After studying and building over 500 MSP landing pages, I’ve identified the essential elements that need to be visible immediately—without scrolling—to effectively grab a visitor’s attention.
The Critical Above-the-Fold Elements
Your landing page’s success hinges on several key components that visitors should see instantly:
1. Attention-Grabbing Headline
This is the first thing visitors read, so make it count. Effective headlines:
- Address visitors directly
- Clearly state the service you provide
- Highlight a specific benefit or pain point your service addresses
2. Supporting Subheadline
An optional but valuable element that expands on your headline, providing additional context about your services or unique value proposition.
3. Strategic Call-to-Action Buttons
Include two CTAs in prominent positions:
- One in the top-right menu area
- Another toward the center-bottom of the visible page
These buttons should directly relate to the content on the page. While “Schedule a Free Consultation” works as a default, consider customizing your CTA to align with your specific offering.
4. Credibility Elements
Place trust-building elements below your center CTA button:
- Client logos
- Award recognition
- Impressive statistics or achievements
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A Real-World Example
Consider this effective MSP landing page targeting businesses in Baltimore:
The headline immediately grabs attention with: “Elevate your business efficiency with proactive managed IT services in Baltimore.”
A subheadline adds context: “Comprehensive managed IT solutions tailored to your business needs.”
Clear CTAs appear in both recommended positions with “Schedule a Free Consultation” buttons.
Below the main CTA, credibility-building client logos reinforce trust.
The result? A visitor searching for IT support or managed services for their Baltimore business immediately sees that this provider understands their needs, appears credible, and offers a clear next step if they’re ready to engage.
Putting It All Together
When building landing pages for your MSP, start by clearly defining your target audience. Then incorporate these critical elements—attention-grabbing headline, informative subheadline, strategic CTAs, and credibility builders—to quickly capture attention, establish trust, and provide clear pathways for engagement.
This approach not only hooks visitors who are ready to take immediate action but also encourages others to explore your page further and learn more about your MSP.
