We created the “3R Method” to help MSPs dominate local search over the past seven years. The method has three steps: Review, Research, and Reuse.
Step 1: Review
Review means checking and improving your current website content for quick results. We look at all your web pages and study their data. We identify some of the pages to improve content either by refreshing the content or we write in the content.
Refreshing or rewriting strategic pages on the site often leads to quick wins and rapid traffic growth.
Figure: WQA Content Actions
Step 2: Research
We conduct custom research for each city since keyword search volumes vary a lot by location. For example, the search volume for “Managed IT Services” in New York is very different from Kansas City. This research provides us with data to better prioritize keywords.
Figure: MSP Keyword List for New York
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Step 3: Reuse
We’ve built a large standard MSP keyword lists from working with MSPs across the country. We believe every MSP should write for these keywords. We adjust the priority of this lists based on two things:
- Your business priorities
- Research done in step 2
Building the Final Content Strategy
Figure: Complete MSP Content Plan
We use the above steps to create a complete content plan that is prioritized and optimized to bring in relevant traffic as soon as possible.
The plan often involves updating existing content for quick wins, followed by creating new content targeting specific keywords.
Use these steps to improve your MSPs local search rankings today!
