In the fast-paced world of marketing, it’s easy to get caught up in the latest trends and predictions. But amidst all the changes, it’s equally important to consider the aspects that will remain constant. In this blog post, we will explore the unchanging aspects of marketing and why focusing on them can be valuable for the long term.
Jeff Bezos once said, “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’
And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time … In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery; they want vast selection.
It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon; I just wish the prices were a little higher,’ [or] ‘I love Amazon; I just wish you’d deliver a little more slowly.’ Impossible. […] When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.”
By recognizing what will remain true in the long term, we can prioritize our marketing efforts accordingly and benefit from compounding effects.
Invest in your website
Investing in your website is one key aspect of marketing that will stand the test of time. In today’s digital age, your website is your virtual storefront. It needs to be user-friendly, visually appealing, and provide the necessary credibility signals to attract customers. A good website also serves as a valuable source of data, which can be used to analyze and improve conversions. Continuously working on making your website better and better will have a positive impact on your marketing efforts in the long run.
Create good content
Content marketing has become increasingly important in recent years, and it’s a trend that is here to stay. Good content has the power to attract, engage, and convert leads. Educational content, in particular, can establish your brand as a trusted authority in your industry. By targeting visitors who show buying signals and staying top of mind through valuable content, you can increase the likelihood of them choosing your brand when the time comes to make a decision.
Retarget visitors to your site
This strategy effectively ensures that your brand remains at the forefront of potential customers’ minds. By consistently reminding them about your brand and the value it offers, you are gently nudging these prospects toward making a purchase or committing to your brand, especially after they have shown an initial interest. This is a crucial step in converting prospects into loyal customers and is a fundamental part of a successful marketing strategy.
Use data for decisions
Data-driven decision-making is another aspect that should not be overlooked. Having a basic Google Analytics setup and optimized is essential for understanding your audience and measuring the effectiveness of your marketing efforts. By constantly focusing on data and using it to make informed decisions, you can continuously improve and stay ahead of the competition.
To summarize, while the marketing landscape may evolve rapidly, there are certain aspects that will remain constant. By focusing on these unchanging aspects – such as a strong website, valuable content, retargeting, and data-driven decision-making – you can build a solid foundation for your marketing strategy. Investing in these areas will pay off in the long term, ensuring your business stays relevant and successful in the ever-changing world of marketing.