The Increasing Importance of Online Reviews in the Age of AI

Recently, AI has grown popular with chatbots such as ChatGPT.

But search engines such as Google have been using AI for a long time. Now, we’re starting to see them use AI even more to create a better search experience.

As more people begin to use chatbots and search engines increasingly employ AI in their algorithms, it becomes essential for your company to be recommended by these AI engines.

How AI Engines Learn About Your Company

To understand how how to get your company recommended by AI, we need to consider how AI is trained.

Most of the training data for AI engines comes from the information on the Internet such as written text, PDF documents, images, and videos.

When an AI engine recommends a company, it has to rely on what it learned from this training data.

A portion of this learning includes credible third-party online reviews.

Therefore to gain favor from AI engines to recommend your website or company, these third-party reviews will be important.

How to Get Good Reviews

Getting online reviews

Request reviews from your clients at opportune moments such as after resolving a client’s IT issue or completing a project milestone.

Politely ask if they are willing to share their experience. Make it easy by providing a link to the review page.

Also, you can incentivize to keep a review using a loyalty program or a small thank-you gift.

For MSPs, good on-line reviews sites include the Google Business Profile and Clutch.

For SaaS companies, recommended on-line reviews sites are Capterra and G2 Crowd.

Here is a sample email that you can use to get a review:

Subject: Share Your Experience with [Your Business Name]! Hi [Customer Name],

We hope you’re doing well!

We’re reaching out because we’d truly appreciate it if you could take a few minutes to share your experience with [Your Business Name].

Your feedback is incredibly valuable to us, as it helps us improve our services and better serve our customers. Whether you recently used our [service/product] or have been a loyal client for a while, we’d love to hear what you think!

Leaving a review is quick and easy. Simply click the link below:

[Link to review page]

We appreciate your time and feedback!


The Team at [Your Business Name]


Going forward credible online reviews will not only influence people’s decisions about which company to work with, but will also be crucial for AI engines recommending your company.

So make sure you have a strategy to consistently receive positive online reviews.

More To Explore

Apply for Consultation

Ultimate MSP Advantage: Complimentary Personalized SEO Plan to Conquer Google Searches in Your City